What is an anchor text in a webcopy?

[Rahul]

Hey guys i am really confused about this anchor text thing, please tell me:
- what is it?
- how is it used in the text body?
- how is is used for link building?
Please clear if i have any misconceptions.
Also provide an example to clarify.
Thank you.

[Jake]

The blue underlined text in a web link is the anchor text, the declared subject of the link.

It's like someone saying: This site is a good place to get DIAMOND RINGS a keyword a site would like to rank for, these anchor text links can help a site's ranking for that term.

Be Ware, search engines are on the lookout for SEO Spam which violates their guidelines, in their ideal world you never make links to your own site, only other interested in your site create links. Too much use of exact keyword anchor text will raise red flags, possibly damaging your search ranking, you should only use anchor text a fraction of the time and mix up the text used, perhaps the next time it would be A DIAMOND RING DEALER.

[David]

Anchor text is simple a text or a key word which hold a link of a site. you just choose a key word by using this word you need to linking a web site. For example "visit my page".You put your site ULR when giving a link.
Syntax how to link a word:
<a href="Put the URL">visit my page</a>
Ex:
<a href="yahoo.com">visit my site</a>

[Uts Global]

Which text is linked as hyperlink like <a href="http://www.yahoo.com">Yahoo</a> Here Yahoo is anchor