Advertising Question?

[AL]

I was just watching a commercial for Winn Golf grips. Butch Harmon is endorsing their product and he is wearing a best that has a NetJets logo on the breast. Does NetJets pay Winn grips for their logo being displayed in this commercial? How do these secondary endorsements work?

[Bocheboy]

never thought about that...good question. I would assume that netjets would pay at least a small part. WIth some proffessional athletes the branding might be tied directly to the golfer as well though, so when they are pictured it comes as a package. Not really sure though.