what is digital marketing strategy?

[Suresh Gupta]

[Scott]

In the fields of strategic management, marketing strategy and business strategy, digital strategy is the process of specifying an organization's vision, goals, opportunities and initiatives in order to maximize the business benefits of digital initiatives to the organization. These can range from an enterprise focus, which considers the broader opportunities and risks that digital potentially creates (e.g., changes in the publishing industry) and often includes customer intelligence, collaboration, new product/market exploration, sales and service optimization, enterprise technology architectures and processes, innovation and governance; to more marketing and customer-focused efforts such as web sites, mobile, eCommerce, social, site and search engine optimization, and advertising.

[Marshall Crawford]

There are many different elements to marketing your business online. A careful strategy will help you maximize potential and minimize spend. Video marketing is one amongst them. If a picture is worth a thousand words, a video is worth a million. Integrating video marketing into your marketing efforts could make a dramatic difference to how fast your business becomes profitable.

[Scott]

It is the strategy you develop for digital marketing.

[RAVI]

Marketing practices have dramatically shifted with the rise of social media and proliferation of devices, platforms, and applications. Your prospective and current customers are trying to communicate with you, and you can listen—and respond—faster, and with more personalization than ever before. This shifting environment presents new opportunities and challenges for marketers. With digital marketing, it's easy to fall behind.

This digital marketing program equips you with the tools you need to assess your organization’s social media and digital marketing strategy and helps you identify areas of improvement. Through a combination of case studies, best practice examples, and exercises, you learn strategies for finding, engaging, and encouraging brand advocates. You leave with concrete applications for your business. This program is especially useful for individuals from small- to medium-sized businesses who want to use new media as a vehicle for growth.

[Karl Skotte]

Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.

Digital marketing is a marketing process which leads to the development of any organization or brand by using a variety of digital channels such as email, social networks etc.
Digital Marketing can be defined as promoting of brands or products and services using all forms of digital advertising. Digital marketing uses Television, Radio, Internet, mobile and any form of digital media to reach customers in a timely, relevant, personal and cost-effective manner.
Apart from using many of the techniques and practices contained within the category of Internet Marketing, digital marketing extends beyond this by including other channels that do not require the use of the Internet. Due to non-dependence on the Internet, the field of digital marketing includes a whole lot of elements such as mobile phones or cell phones, display / banner ads, sms /mms, digital outdoor, and many more.

[Krish Murali]

Check out http://www.marketinghypnotism.com for digital marketing strategy that works in India.

[Evan]

In digital marketing, like all forms of business, it is best to have your strategy defined before you dig in to implementation. So before you create your first Youtube video or Facebook group, lets begin by discussing what you need to think through:

Your target customer & the problems you are solving
Differentiation and branding plan
Customer assessment (where they are and where they will be)
Competitive analysis & timeline
Your tactical plan
Results and feedback

Once you have figured out the following you can begin to think about which marketing channels will be best for your business.

[Addpro]

Digital marketing deals with good website promotion so that it is very important to make new plan for website promotion. Digital marketing needs strong strategic plan to get desired results.