what is a conversion or response rate for flyers?

[relievedpie229]

When sending fliers to relevant households, what is a typical response rate for a product or service that doesn't cost much? like $50 or $40?

any statistical data ? thanks

[Jake]

Of course the product being promoted makes a huge difference in conversion rates, groceries and real etate can't be compared.

You can find more concrete states for "Direct Mail" marketing.

The Direct Marketing Association (DMA) claims a 4.4% response rate.

http://www.onlinemarketinginstitute.org/...sion-rate/

http://www.dmnews.com/dma-direct-mail-re...e/245780/#

[robert m]

Expect less than 1%