In such a site to buy things require some attention to what?

[Becky]

http://www.sneakers2sale.com/

[Jake]

You question is a bit vague, perhaps my 3 tests described below will help identify if it is a 'safe' site.

Two red flags in this case: Although registered to a slightly mangled Chicago, US address, the registration uses a popular Chinese email service, leading me to believe it's one of those Chinese counterfeit sites trying to hide their true ownership.
The site is only 1 month old, too new to make an appearance in the various scam reporting sites (if deserving)

Another site registered to the same email Gobuy2013.com, is registered to wang xiaobu at a Chinese address.


The 3 basic tests you can make of an online store.

1) Check the domain name whois owner information, many of the Chinese counterfeit sites will be immediately exposed, (anything from China would be fakes.)
http://www.networksolutions.com/whois/index.jsp

2) Test 2: check the Contact Us page, if there is no identifying phone# or address forget it, imagine how easily an email alone can be ignored. This store has a local and toll free phone#.

3) Search the web for complaints, try Googling: "thesite.com" scam, to see if it's been submitted to fraud site registries, a site under 3 months old will not have to to be included even it deserving.