describe SEO (search engine optimization)?

[Optimist]

[Steve]

SEO stands for Search Engine Optimization which helps to increase the number of visitors a website attracts through search engines. Therefore in order to achieve visitors to your website, proper search engine optimization is required. There are two categories of SEO such as
1)White Hat SEO – It refers to the use of natural SEO methods to achieve desired results. It is what is referred to as ethical SEO
2)Black Hat SEO – This type of SEO is also referred to as spamdexing. It uses methods that degrade the search results relevancy. This type of SEO is not for long term as search engines are incessant in looking for websites that integrated forbidden or unethical methods just to rank.