How can I reach a wider audience and market my online drawing program better?

[We design Studios]

We just launched our online drawing course called 365 Days of Drawing. I think it's a really great product:Daily email instructions, video interviews with professional artists including one of the Google Doodlers, video tutorials, pdf lessons with illustrations, critiques with me (I went to RISD and have a degree in Illustration) and more. You're drawing every day and bound to see some great improvement.

We've been using twitter, facebook, google buzz, tumblr, blogging, etsy, you name it! We have a few followers but so far have sold very classes. What can we do to help boost our sales and find the right audience? I know there are people out there who want to learn to draw-how do i find them?? Please help-what am I doing wrong?

[Megan]

try search engine optimization or advertise to your local community.

[agreeablesoap521]

Honestly change the name of your product,

The first thing that the name says to me is I have to spend 365 Days ... just too daunting as a first impression ... before you go away with a bruised ego .... I come from a marketing background and first impressions can make or break you.

Your prospects are looking for the fastest / quickest way to get to their goals. Write some prospect centered Press Releases and giveaway the first 7 days for FREE. Once you have them hooked charge accordingly.

Just one my opinion though

[Stacey]

Do you use Google Analytics? It provides detailed data about "who" is visiting your websites, demographics, where you're getting the most traffic, ect. I highly recommend it if you want to know the strongest demographics you are reaching out to, because then you can better taylor your ad content to appeal to that group. You can understand your buyers better to know what they want.

Generally the more in-bound links you have on your website, the better you will show up on the search engines also. i.e. SEO. You can also buy Facebook ad space and link to other relevant companies (outbound links).
You're not aggregating your SEO strategies to maximize exposure on your FB page either. I looked at your fb page and you're not linking your social media sites with your website. You also may want to do a custom landing tab that introduces yourself with a cool clickable image that directs viewers straight to your website.

I just graduated with my BA in Communications and I'm doing a lot of this, but haven't found work yet since the job market sucks. If you want I can help you significantly on your FB fan page to give it a little "kick." I would do this for free but would ask that you allow me to use you as a job reference for me resume.

I will "like" your page and message you under my personal profile if you're interested. Just let me know on here first. I can also show you a fan page I just started. It also might be a good idea to do promotions that generate interest just to get them on your page. For example, do riddles or art trivia and whomever gets the right answer gets a free gift. Maybe a free copy or something with your logo on it. Focus on the metrics and the ROI will come later.

Let me know. I will keep checking back. All it really requires is a little knowledge of static html applications.

Cheers.

[Jason Moore]

Try hiring an online marketing consultant who can help you every step of the way with your SEO and other online marketing campaigns

[WebDesignerScotty]

Keep doing the internet marketing. It will help

I also think you should start an affiliate program and pay the majority of commissions to your affiliates. That will really rake in sales for you.