What category does business marketing fall into?

[Karie]

Does it fall in...

-math
-social science
-humanities

I'm pretty sure it is math but I just want to double check

[W]

It depends on what aspect of marketing you are working on. If you are an analyst trying to analyze the efficiency of a marketing campaign then it is math. If you work on writing copy for advertisements then it would fall under humanities. If you work on branding and social media, doing market segmentation and trying to understand the customer then it is a social science. At my company we have over a hundred people in the marketing department and there are people with roles in all three.

[john]

None of those. Marketing falls under "commerce" or "business" studies.

While there is math in marketing, marketing is not a study of mathematics. If anything, it is a mix of social science and business studies. However, nearly all colleges refer to marketing as a business study.

[Lexis Harris]

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