Help Advertising New Social Network?

[Daniel]

I have launched a new social network called 'The Station' = http://www.thestation.name.
Now I have had a advert made (http://www.youtube.com/watch?v=KX7QyPnRJjo) and a Facebook Page and Twitter Account to promote the new social network. Now I have seen where I could make a press release to promote it even more but i need an example of this or even a start of one. Please help!

[Marcel]

Daniel, are you sure you have the right budget to launch a new social network? I mean, yeah, it's ok if you want something small for your college buddies or so, but Google+ which is also a social network just couldn't beat Facebook. We're talking here about money, lots of money.

I don't want to discourage you but think about it.