What is website localisation?

[maoor]

[Jake]

That has to do with optimizing the content to fit a specific geographical location, the term is probably most often used for translating a site and adjusting the cultural slant for a different country, though it might apply to a local business site catering to a particular city, in that case the city or county should be mentioned in the content more than once and the business address should be provided in a form that search spiders can read to help it rank when locally searched.