i could use some help with marketing...?
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04-19-2014, 09:52 AM
Post: #1
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i could use some help with marketing...?
For my class I need to identify two objects (by name) that are sold in international markets and explain any differences in how the products have been changed to meet the needs of consumers in the international markets. I am having a hard time finding things on the internet. Can anyone help me please? Thank you!
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04-19-2014, 10:01 AM
Post: #2
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I too was drawing a blank, but have some ideas of what to search:
U.S. food giants tailor products, marketing to international palates http://articles.latimes.com/2010/mar/25/...-2010mar25 Nestlé: Tailoring products to local niches http://money.cnn.com/2010/07/02/news/com.../index.htm Tailoring design for overseas markets http://www.nibusinessinfo.co.uk/content/...as-markets http://books.google.com/books?id=AunEMmT...ts&f=false Ads |
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04-19-2014, 10:03 AM
Post: #3
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I agree with Jake. The first thing that came to mind was fast food. There is a lot of information out there on how fast food chains must have different menus to meet cultural norms. For example, in India, they don't have beef on the menu because the cow is sacred. Another example is when I was in Europe and they had beer on the menu at the local McDonalds (which I sampled).
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04-19-2014, 10:06 AM
Post: #4
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Why is this in SEO section?
Take McDonalds burgers, they are adapted to local tastes (no pork in muslim countries, no beef in india, etc..) |
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