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In Yellow Page advertising, explain what is meant by column inches? Why is this important?
04-20-2014, 12:45 AM
Post: #1
Nana Offline
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In Yellow Page advertising, explain what is meant by column inches? Why is this important?
In Yellow Page advertising, explain what is meant by column inches? Why is this important?
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04-20-2014, 12:54 AM
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hottotrot1_usa Offline
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it measures the size of the ad. The larger the ad, the more visibility.
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04-20-2014, 01:03 AM
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Judy Offline
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column inches is the length of the ad from top to bottom, times the number of columns wide. That's how they charge, not just yellow pages but most ads.
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