How can a poor website rank above reputable sites?

[ICharm]

A new competitor (less than 3 months) is ranking on Page 1 of Google for a highly competitive search term in my niche.



The domain is relatively new, it's hosted on a Free WIX site and it's poorly laid out with little content other than the keyword a few times (i.e they didn't even subscribe for a paid WIX site) Opensite explorer is showing only 1 backlink from a blog and the Meta description seems to be keyword stuffed.



What's happened here as I thought it might be something dodgy and Google would find out within a week or so but they seem to be moving up passed highly reputable websites like Etsy!

There doesn't seem to be any 301 redirects in play here.
Just to clarify I'm not asking about how I can rank, I'm asking how a brand new site with little SEO work done seems to be ranking.

[Yahoo user]

Wow talk about dog eat dog.

[Karen]

Hi,

If a poor website raking highly on competitive search terms. You can report it to Google.

Visit below link for spam report Google.
https://support.google.com/webmasters/an...5265?hl=en

[fleewe]

Firstly You need to Work on ON PAGE OPTIMIZATION. And Submit Site Map of Your Site in Webmaster . Than Start OFF PAGE OPTIMIZATION And SMO to increase Traffic, Backlinks and Index.

[Peter]

This is well known Google issue. New sites get boost on SERP, but then they start slowly to lose positions from old, trusted and reputable sites.

[Gina]

I would like to tell you that there are 1000 ranking factors affect the ranking and no body knows it completely.

First you have to analyzed your competitor website. In that analysis you have to find out what type of implementation done on his website including on page, off page and from where he get quality links. After that you can do that implementation on your website to get your keywords ranking back.

Please find some recommended websites that must be helpful for you to know more about ONPAGE and OfFPAGE strategy

Onpage checklist= http://www.techmagnate.com/blog/seo-chec...ress-blog/

Majestic SEO for check competitors backlinks- http://www.majesticseo.com