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How to market to teens?
04-21-2014, 07:28 PM
Post: #1
How to market to teens?
My project is to pick a product that isn't advertised to teens and advertise it to them.

I picked Febreeze, what's the best way I can advertise this to teens?
I need to describe why teens will like this? or a need that is not being satisfied for teens

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04-21-2014, 07:40 PM
Post: #2
 
think of why teenagers need febreeze: girlfriend coming to room and it needs to smell nice, sports gym bag, etc.
include action things. for the sports one: do a few good shots and say to be like "______(sportsstar)__" you have to smell like him. celelb endorcement is something teens love.

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