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How do you call the concept when sponsoring but not financially (only providing image/logo)?
04-23-2014, 11:24 AM
Post: #1
Nameless Offline
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How do you call the concept when sponsoring but not financially (only providing image/logo)?
I am looking for the name of a concept.

Sponsoring is about supporting a company/event financially.

what is the term when a major company supports a company/event just by providing their logo/image but without contributing financially ?
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04-23-2014, 11:30 AM
Post: #2
robert m Offline
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Partners. Or laziness.
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