what is SEO and its benefits?

[Urbi]

What are the benefits of learning SEO?

[Krutikali]

SEarch Engine optimization wch is required to improve your website's ranking in search engines

[David]

You can have your business found more easily on search engines. If you learn it then youcan help other companies draw in more web traffic and increase their sales. You can become part of a marketing team that does this or start your own business.

[Dan H]

Search Engine Optimisation
It allows you to increase your ranking in search engine results, improving the chances that someone will click on your link to your web page

[Romio SEO]

SEO is used to rank your website for a determined keyword. Usually the keywords relates to your website niche.

The most common way of SEO is building backlinks that points to your website. Google which is one of the most important Search Engine on the internet rank your website depending on the quality of websites that contain a link pointing to yours. If the site that has a link pointing to yours is a quality site that will help you rank easier in Google.

Those sites that give importance to your site are called "Authority Sites"

You can buy links from those websites but is not cheap and they will only accept to add a link if they think that will benefits their audience.

Here is more info on SEO:

[Richard]

SEO is all about making your site recognizable by search engines while aiming for top spots in the search engine results. SEO makes it possible to acquire targeted audience while providing good user experience. It is simply a collection of techniques that you can do onsite and offsite to enhance popularity, authority, exposure, and importance of a website/webpage.
The basics covered at http://moz.com/beginners-guide-to-seo

[Ricky Dawn]

There are many benefits:

If you are a business owner, you can increase sales and website visitors.

If you are wanting to make money from the internet SEO is an important skill to have otherwise you will not make any money, no SEO = no website visitors

There are lots of jobs avaliable within the SEO market, so if you can learn SEO to a high standard and can rank a few websites to use as an example you will easily get hired, and earn good money!

Be aware though, SEO is not just ranking within the search engines any more, it now involves Social Media marketing and PR.

[Micheal]

The benifit are, You get high ranking for keywords in Google and Bing. You get high search traffic. Thus you get sales and you can earn money.

[Rob]

Search engine optimization is the process of improving the visibility of a website to search engines. While that is a simple idea, putting SEO concepts to work can seem daunting to a beginner. Luckily there are a number of SEO tutorials to get started.

Here is a list of SEO tutorials for beginners. There are comprehensive guides, as well as shorter quick-start tutorials. There are SEO overviews, SEO blog tutorials, a SEO video tutorial, and a SEO case study tutorial. All of the tutorials are free.
On Page Optimization is basically the effort which you put on the website and is clearly visible, Like:
" Optimizing the existing content
" HTML code corrections
" remove broken / dead links
" Add Meta / Alt Tags
" Add Google and XML Site Map
" Analytic Setup
It is very important that On Page Optimization is done correctly for a website as this educated search engine crawlers and spiders about the theme of the website and which keywords you are targeting to rank on. On Page Optimization is usually done once on the website however SEO Agency does On Page Optimization after every 3 months to keep the site fresh for Search Engines.

Off Page Optimization Is something which is done offsite and usually not visible on the website however results in pushing the ranking higher on search engines, it is a regular process and must be done ethically for better and long term results.
" Creation of New Pages
" Link Building Services
" Directory Submission
" Article Creation and Submission
" Classified Ad Creation and Submission
" Blog Post Message Creation and Submission
" Press Release Creation and Submission
" E-book Creation and Submission