What is a business enterprise in business marketing?

[Jack]

[Creative]

This course allows you to combine studies in marketing with that of the wider business environment and offers a focus on issues relating to Small and Medium Sized Enterprises (SMEs).

Business enterprise covers the general principles underlying all business ventures (marketing, strategy, business environment and business planning), focusing on issues relating to SMEs and the entrepreneur. Marketing plays a crucial role for all successful organisations. Your studies in marketing will allow you to explore the essential theories of marketing, as well as issues in advertising and branding, communications, marketing strategy and retailing.