Can I get some advice regarding SEO for my website please?

[Gabriel]

Hi there. I have recently upgraded to a limited company and provide electrical services. I am trying to finish the website (http://www.electricalinstallations.pro) and try to promote the business online. Any advice about ways to do it will be more than appreciared.
Kind regards,
Gabriel

[Jake]

Having content that matches the user searches is of course neeeeded, the search engines recognize topics so you don't always need to have an exactly matching phrase. The Google keyword tool is usefl for learning relatd phrases people are actually entering, Local (your country) searches [Exact match] give the most realistic figures. You can compile a list of phrases to incorporate in future content, using it in the title can be powerful.
https://adwords.google.com/select/Keywor...olExternal

You might provide some general consumer electrical service advice articles on the site to improve the chances of coming up in a search. Even trivia articles about the average residential power usage in your community for different seasons may be worthwhile.

Searching the address I did see a Google Places Page for the business but didn't easily find it with a search for Electrician, London, only 7 make it into the top 7 A-G labeeled positions on page 1 of the results, there are SEO measures that can help a local listing ranking, The page appears to not be claineed by the owner? or at least could use a fleshing out of the page content and probably category settings., having customers leave reviews on this page as well as getting citations of the business into more online directories can nudge up the local listing, apparently the company site ranking helps the local listing as well.
Of course getting links to the company site helps as well, junky links from completely unrelated sites cna catch up to you and actually cause a ranking penalty in the worst case, creating a target list of relatd topics, construction, home improvement, electrical appliances, etc. that you would bear in mind when looking for backlink candidates would be helpful, don't always link to the home page, link to the most closely related page, your article comparing electric vs gas cloths dryers could e linked to from a review on some blog where you leave an insightful comment.
This site simplifies the process of searching for backlink candidates. IF you have a prolific writer available, it may be worth creating articles for article directories like Ezinearticles,com a truly useful article may be 'reprinted' on other sites.

[The IT]

The most important piece of advice I can give you is to "be who you are" on the web, and not try to manufacture false views by pretending to be something else.

Google changes its algorithm every so often and the changes can be details here:
http://www.seomoz.org/google-algorithm-c…

Also regardless of your industry, make sure your website has a Twitter and Facebook account associated with it - perhaps Pinterest too if you are very keen!

What makes SEO effective differs between who you talk to but the common ground is details in the article here:

http://theithandbook.com/2012/09/10/webs...h-engines/

Also it's really worth getting some analytics so you can see usage trends in terms of who views your site how many people bounce straight back to Google, what keywords they found you via etc. Google Analytics is incredible and its free, have a read about it:

http://theithandbook.com/2012/10/18/goog...-business/