how does advertising affect businesses?

[Kiera]

the pros and cons.its for school.

[Stephen]

Good things are more people can see what a business has to offer to show more about the business where as a bad thing is it cost money

[alicialions]

there isn't supposed to be any cons... the point of advertising is to get yourself in peoples heads and encourage them to come to your business or buy your product.

[James]

Pros:
Advertising informs the public about the product
It can convince consumers that their product is superior to rivals
It can eliminate competitors if you advertise more than they do
It keeps consumers aware and interested in your brand (some adverts don't even tell you about a product, like the Cadbury gorilla advert)
So basically the aim is to increase or sustain sales either by making you buy the product to begin with, or to make you buy more of the product.

Cons:
It takes time to prepare and hence
It costs money - this means higher costs and potentially lower profits if the ads dont pay off.
Advertising will be different in different places. For example, some words / phrases may be fine in the UK, but they may be offensive or dreary in China.

Advertising also affects society which is interesting. Some say it's bad, because it can manipulate customers and cause inferior products to be bought. also the cost of it means we all pay higher prices. Others say it's good and informs us about the products and helps us make better choices.

[BILL]

Advertising is said to be the center of the business world today, may it be the traditional or the modern mode of computer and Internet era.Advertising play very vital role in business:
1) Advertising helps in increasing sales by informing more and more people about the products or services being offer by any specific company.
2) Advertisement helps in creating better brand image.
3) Advertising is a mode of communication between the seller and buyer.
4) Advertisment is a medium of informing target market about latest changes in existing product line and about company's latest brand line.