How would a book on marketing create a better consumer?

[Alex]

and why would a consumer be turned off by the things said in a book?

[Jake]

Kind if a confusing question, Marketing books are normally for Marketers to read.

There could be a consumer oriented book, something like "The Buyer's Guide to Marketing Tricks"

Could cover:
The best time of the month to buy a car.
Manipulating buyers with Good Better Best product choices.
Limited supply, limited time psychological manipulation