How effective is marketing on Twitter?

[Maryann]

All I keep hearing about is Twitter this and Twitter that. I have a couple of niche websites that I make money from affiliate products on as well as two blogs, and I have not set up a Twitter account yet. I just want to make sure that I am not wasting my time with it. I am busy enough as it is and if marketing on Twitter is not going to make me money, then I'm not going to bother. So, has anybody seen a real increase in revenue from marketing on Twitter?

[Profoundbird804]

i would look it up in yahoo finance
it'll show you the differnt ups and downs in the website
but im not 100% sure if it'll be under twitter

i've also heard a lot of twitter and twittering... like every where

[energyaroundus]

i represent a new company just beginning to build aggressive national branding efforts. we have join twitter and facebook to cover our "social networking" bases. we have proposed a few tests via these segways to determine the success of online platforms such as this. so far, although we hold a high "follower" and "friend" base, redemption rate was poor. i reccommend Twitter for quick blurbs about business news, and often. if you're not on these sites frequently, forget it. people who partake in social networking are on and off and are NOT waiting for your tweet or status update. just my take on it....

[Sharon]

I have been on Twitter for about 8 months now but I don't do much marketing per say on it. I actually follow Matt Bacak and his work and I have learned from him that marketing on Twitter is not as effective as people think it is. There are so many people that claim that social media increases income and is such a great marketing tool, but being on Twitter I have not seen the income I have generated come from that site. My income still comes from my mailing list and organic traffic.
According to Matt Bacak, Twitter is a good networking tool, but the fundamentals like article marketing and pay-per-click are the marketing tools that are going to get you the money. I usually use Twitter to make networking connections for jobs and things of that nature or find new people to follow that are interesting, whether for personal or professional reasons.
My Twitter is not for marketing at all and it is definitely ok that you don't have a Twitter account. I would check out what Matt Bacak says about marketing on Twitter (http://www.mattbacak.com) as it makes so much sense when he says to stick to the basics and you will see money.