Where can I read about business/marketing strategy for Facebook?

[K_Alejandro]

I've been doing some marketing work for a small company and have so far found very little response to our fb account.

I am personally convinced that it's a total waste of time because fb exposure is not very useful in terms of marketing impact.

Is there a place that I could read about useful fb strategies for various different types and sizes of businesses?

I've been asked to take another stab at this a year after the first attempt and I've got a feeling that it's just wasting time at this stage.

I did not ask for followers, but we have not one single follower after 1 year... we have lots of regular feedback via normal channels like EMail, web forums and enthusiast circles, but we don't really seem to be getting any interest in our fb. I think this is largely related to the fact that we just don't have anything significant to say on a regular basis, so it just ends up getting padded with BS crap.

I personally find fb to be one of the biggest scourges of the internet (I've been using it since before the www), so perhaps I am biased, but I cannot see any substantial information to lead me to think otherwise.

Where can I look?

[Crystal Clarke]

This system only focuses on the mother of all social
networks... Facebook (they have *OVER* 500 Million users!

[Maria Elena]

http://www.facebook.com/marketing is a Facebook page run by Facebook employees. You can read about news and updates including best marketing practices on Facebook there.

Other websites where Facebook marketing was discussed include:

http://www.toprankblog.com/2010/05/10-wa...book-page/

http://blog.socialmaximizer.com/14-tips-...-facebook/

Facebook is actually a very good way to promote your company or your brand especially when the right methods are used.