How to rebrand a website?

[Bruce]

I have a niche resume writing service targeting persons seeking employment overseas supporting the U.S. and coalition troops, primarily in Afghanistan. With the ongoing withdrawal of troops, I am now looking at how to re-brand my website in order to attract a wider audience. How can I capitalize on my success and reputation to compete on a larger scale? What steps should I take? .

[Richard]

Do some keyword and market research to be used on your brand

So to identify the best keywords, analyze your topic
1. Visit related forums and see what terms do actual people are using
2. Check out related blogs (or competitors) and check their keywords, link profiles, and comments. Believe me, sooner or later you would want to improve based on the top blog on your niche.. So why not do it earlier by analyzing them.
3. When searching in Google, pay attention to the suggestion terms.. or else visit ubersuggest to expand your keyword ideas
4. Go to LSIkeywords to check for keyword variations that you can use not just on the titles but perhaps on the body as well.
5. Check free Google tools to make sure your terms are actually being searched -Use Google keyword planner, Trends, and Insights
6. Use free tools such as Traffic Travis to check the difficulty to rank (or get traffic)
7. Complete all of your Google Analytics and Webmaster tools profiles to see if your current titles are becoming searchable. Then you can make adjustments based on the data provided.
8. Use SEO plugins (choose between Yoast and All in one SEO) both are good to keep your tags in line with the standards. Assuming you are using Wordpress
9. Perhaps have somebody else check on your titles to know the initial impressions.
10. The type of content you are planning to publish is commonly shared in social media. So check Facebook, Twitter, Youtube or Google for possible terms.