Which is better for Advrtising on Facebook: CPC or CPM?

[Pratham]

I have a facebook page of my website.. I want to know which will be better in terms on advrtsing my page on FB... CPC or CPM: Which can bring in more likea to the page?? :/

[stpeteblueslover]

Advertising via CPC or CPM doesn't necessarily equal more LIKES. You don't have to advertise to get more LIKES. Read below.

Bidding CPC Will Get You More Clicks - The most important thing to note is that by bidding a specific CPC rate on ads, you will get more clicks by default than if you bid CPM. That’s because Facebook tends to position CPC ads in areas of the page that will generate more clicks (higher up the page). This not only generates greater revenue for Facebook, but it also helps CPC advertisers generate higher click through rates. However if you want to pay less for your clicks, there’s a time where switching to CPM will pay off.

High Click Through Rates Will Yield Lower CPMs - it’s best to test ads with CPC to find out which demographics will perform the best. I previously noted that CPM was best for testing, however the problem with that is that you’ll end up paying for ads which generate low click through rates.

Testing Is Key - With this in mind, bid on a CPC basis so you limit how much you’ll spend and can guarantee that all your money will at least be spent on users taking an action (a click).

Simple Ways To Get More Likes On Facebook Pages -

Building your brand through increased likes is mission critical. Some companies leverage creative but effective ideas to garner more likes and further the sales process. But just as often, simple strategies work just as well.

Burt’s Bees keeps it simple by inviting users to “bee social, bee a friend and like the company,” resulting in a very successful campaign of more than 250,000 fans that share comments.

Taking it a step further, the company is diligent about addressing those comments, resulting in more likes. Tending to the user is a basic of effective customer service, online or not.

Speaking of the basics, simple cross-promotion still works. The Wisconsin Future Farmers of America launched a campaign to grow likes to 3,000 and met that goal in no time by promoting the FFA page on their individual profiles. The group also blogged and verbally spread the word. The simple tools still work — not as fast, but slow and steady wins the race.

[NIlesh]

http://www.paisalive.com/register.asp?5449939-3806202