what is seo tools and its work?

[Erraticquiet292]

never i use seo tools. this is my first hearing.

[Nancy]

1) Webmaster Tools
Perhaps the best way to understand the way Google sees your site is to ask Google. Google’s Webmaster Tools is novice-friendly with robust resources explaining the fundamentals of Google search. Plus, it's free and works for mobile sites! For example, the Google Friendly Site is a great starting point for anyone needing a primer on how Google views pages. It succinctly explains a few of the basic parameters involved in Google’s search algorithms. With this tool, you're able to see exactly which keywords Google is seeing when it crawls your website -- the list you see above is just a snapshot. If you’re not seeing the keywords you anticipated, you know to start creating more quality content around the keywords you're targeting. You can also see how many search queries and click-throughs each of the keywords is receiving. If you're not seeing the rankings and CTR you were hoping for, this tool provides excellent tips to help you improve -- just don't expect them to reveal all their secrets.

2) Screaming Frog SEO Spider
The Screaming Frog SEO Spider is a search marketer's best friend. Designed specifically for the SEO-minded, this program crawls the websites you specify examining the URLs for common SEO issues in an attempt to make site optimization easier. This program simplifies and expedites an otherwise time consuming process -- especially for larger websites -- which would otherwise take hours or days to manually evaluate.

The Java program is fairly intuitive with easy to navigate tabs. Additionally, you can export any or all of the data into Excel for further analysis. So say you're using Optify, SEOmoz, or RavenSEO to monitor your links or rankings for specific keywords -- you could simply create a .csv file from your spreadsheet, make a few adjustments for the proper formatting, and upload it to those tools. You’ve just taken a few minutes to compile massive amounts of data that may otherwise have taken hours, or even days!

3) Check My Links Broken
Link Checker
A link building campaign with a broken link is a huge bummer. Check My Links Broken Link Checker can help ensure the accuracy of links -- whether external or internal -- of a webpage, giving a publisher or editor the opportunity to make corrections before the page is live.

Think about a site like Wikipedia, for example -- they must have tons of links! Actually, through a combination of internal and external links, a single Wikipedia post on Kiefer Sutherland has 599 links. Within moments, Check My Links scanned all of the links, finding just five that were broken.

4) SEOmoz PRO Tools
SEOmoz PRO Tools is designed for small and large businesses alike and can help publishers better understand their Google rankings. Be forewarned that it can take up to 7 days to get the full report, though, so this isn't good for the SEO in a pinch.

5) HubSpot's Page Grader
A paid tool that comes with a HubSpot marketing software subscription, the Pages tool helps you, well, measure how effective the pages on your website are. The tool both evaluates the SEO performance of each page on your website, and provides actionable advice to improve underperforming pages. On this page, for example, we would know that our meta description needs to be fixed so the correct information is being pulled into the SERPs, but the rest of our meta data is a-okay.

6) HubSpot's Marketing Grader
If you’re wondering if your website and social media efforts are making the grade, HubSpot’s Marketing Grader is an excellent free tool. As its name implies, this tool gives your website and up to two of your competitors a grade based upon how Google views the site. It allows you to differentiate between B2B and B2C, and take a look at your social media activity, as well. It’s a pretty cool tool that also offers tips on how to improve your score -- and thus, your website and marketing.

[NRJSoft]

This website can provide you with plenty of info:http://www.seomastering.com

[Brandon]

"SEO Tools" typically refers to software -- either desktop, mobile, or cloud-based -- that is used to help you achieve better rankings for sites in the search engines. Some tools help with "on-site SEO," others help with link-building or "off-site SEO," and some work with both. An example of a suite of tools is the free, open source SEO Panel. I've provided a link, below.

[Ivan Aliku]

SEO tools are either online tools or software you can use to check the progress of your website. They help you know how well your site is faring. Here are some of the most important tools every website owner should use;

1) Google Analytics: This tool could be used to monitor your website's progress in terms of pageviews, organic visits, bounce rates and so forth. Visit this link to get your free account: https://www.google.com/analytics/

2) Backlink Finder: Used to check the number of backlinks pointing to your site as well as its Alexa rankings. Visit: http://www.backlinkfinder.com/

3) PageRank Checker: Used to check the page rank of your website. Although, Google releases SERP once in every 3 months. Visit: http://www.prchecker.info/

4) Broken Link Checker: Used to check if there are any broken links on your site. Broken links could hurt your rankings and results when a site owner changes the address to a particular link. Visit: http://www.brokenlinkcheck.com/

[Colby]

SEO Tools are tools that can help you with things like checking your rank and seo, help you find keywords, help you find links, some seo tools even post the links for you but might be regarded as blackhat techniques. SEO Tools are basically internet marketing software.

[Bevin]

SEO (Search Engine Optimization) contains several seo tools for optimize the web page. Google webmaster and Analytics tool are mostly use in SEO. Webmaster Tool mostly shows traffic for every keyword separately and it gives more information about website performance according to Google search query on the Internet. Webmaster tool does not cover search results from other search engines, like Bing, Yahoo, Google etc.

http://www.buddhaseo.com/

[Abhishek]

The answer on Yahoo Answers was reported and deleted by one or more trusted members of the Answers community:
"SEO executive offers search engine optimization for website through different tools including off page and On page optimization. Its purpose is to increase page rank,visitors and to list it higher on search engines. To optimize a website means to make it popular, make it access to more and more people by providing appropriate results for there search. Off page optimization includes directory submissions,social bookmarking,classifieds,business listing,blogs submission,articles etc. On page optimization includes meta formation,solving errors in coding, creating sitemaps,anchor texts, robots.txt files...etc... Now a days Digital Marketing course is getting popular because of the increasing role of internet in every field. In digital marketing they not only prepare for SEO but also includes SMO (Search Engine Optimization) and PPC (Pay per click).