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dancrane79 · 04-28-2014, 04:38 AM

I have an SEO company doing work on my website, while the site designer is also helping out. They disagree on whether the position of your unique text affects your Google rankings.

At the moment, my unique text is at the bottom of the source code, after the header, navigation column etc etc. The SEO company says the nearer the top of the code my unique text is, the better Google can search your site and improve your ranking. The designer says this used to be true a couple of years ago, but is no longer important as Google looks at the entire code.

As this could potentially cost me several thousand pounds, any advice would be much appreciated. Any links to relevant sources would also be fantastic!

stevieperv · 04-28-2014, 04:45 AM

I would have to say I agree with your designer. Its used to matter, just as meta tags etc made a difference but spiders tend to look at the whole code these days which is how they stopped people putting words on the page in the same colour as the background which meant the spider saw it but nobody else did. That used to help page rankings but they have become far more clever at seeing the content. People like Google still check whats in the <body> tag for content so thats not at the top of the page. With Google its also a good idea to include an XML sitemap which will allow it to properly index your entire site and that also helps your search ranking.

Not knowing your position it would seem to me that the SEO company would say that, otherwise they wouldnt have a business....

But the holy grail of SEO still exists... What exactly is unique content?