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*MARKETING AND PR PEOPLE* - What should I be getting paid for this marketing/social-media Job?
04-28-2014, 10:00 AM
Post: #1
*MARKETING AND PR PEOPLE* - What should I be getting paid for this marketing/social-media Job?
I'll be as quick as possible here. I have done research regarding this topic on glassdoor.com, salary.com, monster.com, etc. But can't find anything definitive:

-I am 23 years old
-graduated from a SoCal University (Cal State) in in May 2013
-Bachelor's in Communications w/ Emphasis in Marketing/Entertainment
-During my last semester, I interned (for free) for a firm that we'll call "COMPANY X" in the middle of Orange County, CA.

-Right after I graduated, COMPANY X brought me on full time at $8/hr to manage a client by myself (We'll call this client "COMPANY Y") ( COMPANY X also wanted me to help with a few other major clients (including *cough cough* major Japanese car company *cough cough*).

-I manage COMPANY Y's social media. They have 3 product lines (we'll call them, A, B, and C), and each product line has 3 social accounts (Facebook, Twitter, Instagram). That's 9 total accounts. I develop and implement the social media strategy for all of those accounts, along with COMPANY Y's CEO and Pres, who both pitch ideas to me.

My tasks include:
-Develop regular marketing campaigns
-consult COMPANY Y on brand image issues
-I manage social media ad campaigns.
-I have managed some PR tasks (press releases, media releases, etc.)
-I develop and post content to all accounts every single day, including weekends.
-I engage with the community before, during, and after normal business hours.
-I also manage COMPANY Y's LinkedIn and YouTube accounts.
-I hold contests, giveaways, and drive people to the website.
-Before I have took over, COMPANY Y's average retailer additions per month was FIVE. Now, they are averaging over ONE HUNDRED new retailers (in product A's case, we are talking GYMS) every month.
-I have grown COMPANY Y's social communities to the point where things are going VIRAL. They do $70,000 in sales PER DAY online. COMPANY Y was recently valued at $13 mil and growing.

-I have accompanied the CEO and President of COMPANY Y to a trade show, where they were highly impressed with my performance. ALSO, COMPANY X owns 20% of COMPANY Y, which is how they were connected as firm and client. Owner of my firm, and owner of COMPANY Y know each other from college.

Now, the point is. I work my ass off for this client for $8/hr. I have been at COMPANY X a full year, and now they want to bring me in for a review, where there will most likely be conversation surrounding my new salary.

What should I make $$$-wise? I have seen so many different figures in the $30,000-60,000 range at my age, level of experience, and level of education. I have no idea where to start. Please help. I DON'T need people on here telling me my job isn't important and that I SHOULD be making minimum wage. I am not on here to be ridiculed because you think my job is pointless. Corporate social media managers are becoming extremely pivotal parts of the marketing world.

Help me understand where I stand!

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04-28-2014, 10:06 AM
Post: #2
 
Don't know what to make of the client details. My first impression you are still getting paid intern money and not a professional salary.

Some of the online social media work could be outsourced to people for minimum wage, but the face-to-face management would typically be a higher paying job, you have to pay for professional dress, etc...

Here are some hard numbers that should be useful:

http://www.bls.gov/ooh/management/advert...nagers.htm
http://work.chron.com/social-media-manag...11087.html
http://www.fuelingnewbusiness.com/2013/1...-salaries/
http://www.marketingcareeredu.org/social...marketing/
http://www.commpro.biz/corporate-communi...d-pr-pros/
http://marketingsalaries.com/


some professional associations that may have more:
imanetwork.org, njcama.org, chicagoima.org, ana.net, aaaa.org, womma.org

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