does internet advertising work pay per click google & yahoo?

[Larry]

i have a small appliance repair business,traditional print advertising is growing less effective,i have been using pay per click google & yahoo some results but expensive,craiglist is free but a lot of gargage comes in any ideas to help

[Go with the flow]

What works: Local Advertising
The old fashioned way.
Put an ad in your yellow pages. Put an add in the high school football or band book.

[Sofia]

be very specific and use the best possible keywords when using PPC, create the best ads and campaigns this will drive more success.

social media!! social media is a great and free way to advertise your business, social media marketing is not a trend is a must! take a look at this graphic we created that better explains the concept
http://visual.ly/social-media-marketing-1

you should also try email marketing. but remember never to spam just to inform and engage