Which one of the following ads is an example of the peripheral route to persuasion?

[Rokia]

A. An ad for a car which points out the car's safety features
B. An ad for a restaurant that shows a happy couple dining
C. An ad for a cell phone service that emphasizes clear calls
D. An ad for toothpaste which stresses its ability to fight cavities

[robert m]

Not really heard of that but guess B as that strictly does not relate to the product, whereas all the others focus on product features. All crap advertising though, as they are all "minimum entry" features which would be expected in any product in the market.