What is the best way to promote a new book to the 16-26 age group?

[Travel Dude]

I am trying to market a book about backpacking to a Young audience. I have been utilizing Twitter, and Facebook, but I need more avenues. Ideas?

[Roger]

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[Natalie]

Start a blog about backpacking and write two or three posts a week and submit them to your Twitter and Facebook accounts. Advertise the book on your blog.

Or, put together some video presentations about backpacking and upload them to YouTube. Put a link on your YouTube video page to the page that you've designed to sell the book.

Write a sales letter (or hire someone to write it) selling the book. I wouldn't make it too long because this age group has a very short attention span, but you need a site to send people to so you can get them to buy the book.

Hope those suggestions help. Good luck with you book.