How does Facebook rank your searches?

[Minnow]

Does it go by who you search most?

Basically I was with one of my best mates and we were looking up someone called Louise, which is also my name. When he typed "Louise" in the search bar she was the first option and I was the second. He is facebook friends with both of us and has more mutual friends with me than her. Does that mean he looks at her profile more often than mine? He is not very good friends with her.

[nandani]

Your Facebook page is a great tool to promote your brand on social media, create more awareness, reach right audience, and generate leads.

With the new timeline format a Facebook page is as good as a mini-website. And this mini-website should certainly have decent rankings on search engines.

Wouldn’t it be great if you get some organic traffic coming on your page via search engines?

Fortunately, search engines do index Facebook pages, and this is your chance to appear higher on search engines for desired keywords.

As it is the case in SEO you need relevant keywords and quality links pointing towards your page.