How do I enhance my PPC landing pages and improve the benefits I get?

[Cassandra]

[Rajasekhara Reddy]

PPC landing pages can be optimized with fast loading pages (Less load time), internal navigation links, external navigation links, unique and relevant content, relevant content to the keywords used for the landing page.
Benefits will be high quality score in adwords ppc campaigns and low cost per click.

As Kevin mentioned, you can use split testing with google website optimizer in case if you see everything mentioned above is implemented and still could not see desired conversion results

[Tusher]

There are also PPC advertisers who completely focus on their ad but do not pay attention to their landing page. Your blog or website is still the most important element of your online marketing campaign. PPC advertising only serves as a means to generate traffic to your website. You will not see any significant improvements in your MLM business if your landing page will not be able to appeal to your target audience. PPC ads attract people towards your website but your landing page still creates the important first impression and leaves a lasting effect.