Can you over advertise?

[linkus86]

I just wondered if over-advertising was a possibility. It just seems to me that the past 5 years a handful of companies have done just that. A past example is GEICO. For a while there I felt inundated multiple times a day, every day by Geico commercials both on TV and online, now a days it is E-surance. I understand the whole basis of advertising and marketing is to get your product and the ideas behind it into the consumers minds, but is there some sort of equation that is being sought that shows too much has a negative effect?

[Ivaylo Krastev]

Yes there is usually a consumer fatigue or over saturation. Especially with one same commercial. However the ad proofs to be great and done correctly the period is very long - it could last for years. (as far as I know from a the book Ogilvy on Advertising) there were successful ads that lasted for decades.
A rule of thumb is for TV ads - if they are on air for more than 6 months the ad is good and product is selling.

Idk how it is with TV but i have done online advertising on facebook and there is a tool that shows you when the customers get fatigued seeing your ad. So this should mean that they have been over advertised with that same ad so new ad should be put in place.

[193]

I think you can.

First, if its not effective, you could spend way too much money on it by not doing it right.

Second, if its irritating to the potential customer because of repetition, it might turn them off to ever considering you as a company.

Third, if a company is spending a huge amount of money on advertising, it may give the consumer the idea that the product is too expensive, because they have to pay for all that advertising.

So, I have to ask, were you recently looking for insurance information online? The ads that come up on your screen are usually targeted to you because you recently did a search for something related to that topic, or posted on a blog or Facebook with certain words repeated, such as "just bought a new car" or "my insurance bill just came.".

My insurance recommendation? Find an agent who is close to you. Get quotes from several agencies, and compare, and ask your friends and neighbors who they have. Remember that the lowest price is not the only consideration. If you need to make a claim, and the company isn't local, it can be a real nightmare getting anyone to help. Plus, a real live person gives better advice than any computer ever could.

[525]

Not really, no. If those ads didn't produce a good return they wouldn't be running them.

[Katie]

I think so. It's like when a new song or singer comes out. They play that song over and over again, and by the time, they are done showing everyone the new song, its like omg... that is really getting to me, can't they play something else?