How can I boost my website's SEO and make the site more efficient for customers? What are some free marketing tools?

[anticristo2012]

How can my website be improved and how can my social media presence get better?

http://www.gobrightwing.com/

Also, what can be improved as far as social media goes?

1) What tools should I use to find the proper keywords? (preferably free tools)

- 2) What social media sites should I be using that I am not? What sites should I use more? What hashtags or things should I talk about on blog articles and social media platforms?

3) What are free marketing tools that I can use? For example: HARO

4) How can the website be more efficient?

5) What should every staffing agency have on their website?

6) Do you have any tips?

[Jake]

Free SEO "involves more than automated tools and processes" you have to do a lot of legwork, some probably not essential tools:

http://dropmylink.com/ helps search for relevant blogs and forums for placing backlinks.

http://opensiteexplorer.org reports on the backlinks to your site as well as competitors, assume you have to match your competitors to get similar ranking.

Any artificial social traffic enhancements would probably require a paid service, this could be as simple as having 3rd world freelancers making posts on your behalf, mturk.com or microworkers.com are examples of sites where you can get people to click or post for pocket change.

[jamie]

The best tool to use for gathering targeted keywords, and also the competition levels in Google for each keyword, is Market Samurai. Check out the video below which shows you how the software works:

http://www.youtube.com/watch?v=KnVlRJyaCn8

The software is also free but has a paid version too with many more features.

Good luck!

[Joe]

The only way to get to the top of the search engines and STAY there is to use organic efforts like posting content: articles, videos, press releases, etc. There is a company that offers the most comprehensive done-for-you service available - http://automatedsocialnetworking.com/ - and they have 5 guarantees. If you are looking for free advise, they also have a video that you can download for free that gives you all the info that you need to do everything yourself. Hope this helps.

[Marlee]

I agree with Jake, good SEO is more than automation and making it easy.

That being said, there are some tools of the trade which make like easier for people who are internet marketers in one way or another. For example, if you do a lot of heavy content creation in order to build an authority site then some of the content SEO software might help ensure that you're fully optimizing those pages with relevant LSI, etc... For keywords, I have paid tools but almost always end up back at Adwords (Google's Keyword tool... yes, even the new nerfed version still works). You can try Traffic Travis free version (http://moneyblogger.info/blogging-tools/)

For video marketing, using good software can be the difference in more views and better ranking. I don't mean that you need to fork out for Camtasia, but at least make sure you're creating visually stimulating videos/content and that it has audio which is captivating.

If you market to social networks (which you should, see link at bottom), then things like FB Echo which help "automate" Fan Page posts and simultaneously populates that content to a blog, can be very handy in terms of getting more done (thus earning more money and getting more visitors).

Since you specifically mentioned "marketing tools" I'm not sure if you meant like backlink creation, list-building software or what. But I highly recommend that anyone who has a blog start building a good opt-in mailing list. Those are people who you can reach out to from time to time to pitch special offers (especially relevant during holidays as they expect it), so don't leave that money on the table.
You asked a lot of questions and there's no way to answer them all completely, here, but hopefully this helps.

[Reema]

Promote your business on social media and create dofollow back-links.
Select responsive website for marketing which can generate reliable traffic for your website.
https://www.agryd.com Is a website where you can create forum, blog, polls, images, real time chat, videos, business pages etc.
https://twitter.com/ where you can get more follower for business news.
https://www.pinterest.com/ where you can pint your product images and made to reach of people.

[Malorie]

Here's a list of some sites to make sure your business is listed on - http://www.directorybug.com/top100/
Even if you aren't on all 100, it's a good place to start. Also, make sure you are ACTIVE on social media, and update your web content/directory profiles every so often. I think Google knows when you just create something and let it sit.