What is Penguin Update?

[Tiffany]

How we have to make SEO after the Penguin update?

[Gaius]

The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines- aka webspam

[James]

Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. Its working on better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin. “False positives,” sites that were caught by mistake, may escape.

[Grace]

Penguin update is the search algorithm of the Google in which Google allow webmaster to follow some guidelines when creating links to his/clients websites. Google is updating it on the regular interval of the time. Basically this update was for the link spamming.

Now second thing is that how to do SEO after Google penguin updates. First and last thing that I want to tell is the Quality of the links. Create quality links from quality sites. Check out the theme of the website before creating backlinks. Check PR, DA and C class IP address of the websites before creating a link to your website

[Raj]

Penguin is the much anticipated Google algorithm update, aimed at addressing over optimisation, where site owners have gone a little to far to try and get their pages to rank well in search engines.

Matt Cutts, head webspam at Google stated that they were working on an update that would level the playing field in a Q&A at SXSW in March 2012.