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Why is the grey market so attractive to business?
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05-17-2014, 10:16 AM
Post: #1
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Why is the grey market so attractive to business?
Why is the grey market so attractive to business?It is about the case study on 'The grey market' from marketing management.
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05-17-2014, 10:22 AM
Post: #2
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Goods are priced differently for different markets and can have somewhat different features. They are going to be lower cost in markets where people have less money. If you can get the goods for those markets and sell them in a high cost market, you can make a nice profit.
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05-17-2014, 10:38 AM
Post: #3
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For some businesses it is, as its a growing market, and a market that has identifiable disposable spend.
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