Facebook marketing tool ?

[Guillemette]

Our company have decided to try Facebook as a marketing tool. I'm new to it and don't understand anything. Could you tell me what to do to get to our customers. I've found just general recommendations, but need step-by-step guide. Please help

[Cry Baby Obama]

Every day, more than 400 million people across the world log on to Facebook; the users average 80 different connections to groups, pages and events. The explosion of social media gives businesses an additional way to reach their customers, and -- according to Facebook's numbers -- millions of customers are online, ready to be reached. Every business with a Facebook presence needs to follow an accepted set of proven marketing techniques to stand out on the social network.

When you create a Facebook page for your business, fill in the Info tab completely and check it for accuracy. A vital rule of marketing is to provide customers and potential customers with multiple ways to reach you. Enter your phone number, email address, physical address and the names and direct numbers of people in your organization, if applicable.

Interact With Customers
Facebook is all about being sociable, so businesses should interact with their customer base as much as possible. When someone posts a question on your Facebook page, answer it promptly and accurately. Customers view your answer as a sign that you put a high value on customer interaction.

Cross Promote
Promote your company's Facebook page in several ways to draw in potential customers. Cross promotion with Twitter is important if you use Twitter, but if not, include your Facebook page's URL on your company's website and business cards and in the email signatures of your employees.

Share Content
When you post photos, videos and other updates to your page, set your privacy settings so followers can share it. Every time someone shares something related to your business, that information is exposed to another potential customer base. When you allow others to share your content, they're helping you market your business.

Sponsor Contests
Many businesses use contests as a way to draw people to "Like" their Facebook pages. A contest can be as simple as a giveaway to every 100th or 1,000th person to join your page or as complex as a monthly drawing for a substantial prize from all the people who like your page.

Update Regularly
A website or Facebook page needs to be updated regularly to keep the customer's interest. If the information on your page is stagnant, customers might visit a competitor's page. Post several times a week, but don't post so frequently that customers feel you're spamming them.

Add Multimedia
Adding photos and videos to your Facebook page is useful for most types of businesses. If you're a manufacturing business, for example, upload short videos that demonstrate and explain the manufacturing process. Photos of your store, warehouse, company events and even customer-uploaded photos of your products are also ideal.

Be Different
If your business has many competitors, each might have a Facebook page. Strive to give your customers content that makes your page and your business stand out from the rest. Content depends entirely on the nature of your business, but think creatively. Monitor what your competitors are doing and do something different.

Place Facebook Ads
Facebook allows businesses to create small advertisements that appear on the right side of pages that are chosen by criteria the advertiser specifies. These ads are available for a wide range of budgets and take only minutes to create. They can link directly to your website or your Facebook page.



Read more: Nine Tips for More Effective Facebook Marketing | eHow.com http://www.ehow.com/info_12168816_nine-t...z1fQ28r0Ql

[Jackson Strickland]

Facebook along with other networking sites are a very effective for promoting your company and interacting with your customers. First, start by creating a Facebook fan page. Prepare it for the public by adding a profile picture, about section, contact information, pictures pertaining to your company, and any other information you would like to share with your customers. Content is key, it is what will make customers want to click on your links and see what you have to offer so make it unique and compelling.