Search Engine Optimisation (SEO) Tools | Search Engine Marketing?

[power]

I want to study about Search Engine Optimisation (SEO) Tools and Search Engine Marketing .From where can i get full details.can any body help me by giving kit.

[Kaspid]

Hi Mate

To start Search engine optimisation you need to understand on site seo and off site SEO. On site seo is about how design the web site and other staff that making your web site search engine friendly. Once you've done it you need to start off site seo which is about link building. This is the best guide about the offsite SEO:

Here is the list with top 12 link building tips that I highly recommend you to use when starting to build your links.
1. Directory Submission
Getting listed in dirs is good for you, you get a lot of backlinks. I am posting here only high quality, free, human reviewed, PR6+ directories only ( BTW I checked the PR of the directories I am providing with Google Toolbar and I have to say that there is a big difference in their PR since the last update. I have seen many directories that have fallen from PR6 to PR0, I suppose they have used some black seo to get promoted and finally they lost their PR). The good thing about these dirs is that if you get your site listed you will get lots of traffic. The bad thing is that the review proccess of your site often is more than 3 months. Here is the list I use:
http://dir.yahoo.com/ PR 8
http://www.dmoz.org PR8
http://www.stpt.com/ PR 8
http://www.open-site.org PR 8
http://www.femina.com PR 7
http://www.portal.eatonweb.com PR 7
http://www.bloggernity.com PR 6
http://www.podcastzoom.com/ PR 6
http://www.bloguniverse.com PR 6
http://www.gogreece.com PR 6
http://www.lanic.utexas.edu PR 6
http://www.sacentral.sa.gov.au/site/page.cfm PR 6
http://www.worldhot.com/ PR 6
http://www.elib.org/ PR 6
http://www.ezilon.com/ PR 6
http://www.christiansunite.com/ PR 6
http://www.aardvark.co.za PR 6
http://www.nzs.com/ PR 6
http://www.info-listings.com/ PR 6
http://findingblog.com/ PR 6
http://www.iguide.co.il/ PR 6
Of course there are more good high PR directories but I will leave the search for them to you. You can use google to find some, but the lists that come on first page results shows the old PR of the directories. So in my view these 21 dirs that I have posted here a worth to submit to them. Don’t get mad if you are not listed after 3 months from submission. Your time will come, don’t give up!
2. Link Exchange with other webmasters
This is also good way to get backlinks. When contacting other webmasters write in personalized way. Tell them why you want to exchange links with them, introduce your site to them, tell them more about your site. Try to exchange links with only high quality sites with higher PR. You may find good partners to exchange links, the best way is contacting them in personal, or you may use some forums to find link exchange requests, and last but not least you may use some automated link exchange sites. Here are some of them:
http://www.build-reciprocal-links.com/ PR 6
http://www.linkdiary.com/ PR 5
http://www.telalinks.com/ PR 5
http://www.linkexchanged.com/ PR 5
http://www.belinked.info/ PR 5
http://www.linkwizard.net/ PR 4
Using these automated link exchange sites will also boost your backlinks and you will get many relevant links to your site. You can find much more sites like these but to be honest I think these ones will do a perfect job. You can always ask google about something like: ‘free automated link exchange sites’, ‘free reciprocal programs’, ‘free link building programs’ and some more search terms like these.
If you want first to check the pagerank of the site you will be exchanging links with I recommend you to use:
http://www.digpagerank.com/ - In this site you can check the PR of a page or site in over 700 google datacenters
3. Article Submissions
Maybe I won’t tell you something new but try to write good quality unique articles and post them to the best free article directories. This is one of the best way to do 2 things for your site: first get a lot of backlinks from the articles and second get a lot of traffic I hope you know that you have to put your keywords that you compete for in the anchor text which is very very important for higher results in the SE’s.
http://ezinearticles.com/ PR 6
http://www.articleclick.com/ PR 6
http://www.1888articles.com/ PR 5
http://www.articlesbase.com/ PR 4
http://www.talkinmince.com/ PR 4
http://www.article-hut.com/ PR 4
http://www.articleuniversity.com/ PR 4
http://www.articlefeeder.com/ PR 4
http://thephantomwriters.com/ PR 4
http://www.article99.com/ PR 4
http://www.instantcashflow.org/free-article-directory/ PR 4
This list is only 11 sites long but if your article gets listed in all of them expect more than 1000 visitors to come to your site from the link in the article.
4. Press Release Submission
This method is something like writing articles and post them almost everywhere. In fact using this tactic you have to write a press release about your site or a page from your site. The process is the same. You have to submit the press release to good press release distribution sites. Below is the list of the ones that I am using.
http://www.24-7pressrelease.com/ PR 6
http://www.pr.com/press-releases/ PR 6
http://www.free-press-release-center.info/ PR 6
http://www.clickpress.com PR 6
http://www.pressbox.co.uk PR 6
http://www.prleap.com PR 6
http://www.1888pressrelease.com/ PR 5
http://ecommwire.com/ PR 5
http://www.przoom.com/ PR 5
http://www.newswiretoday.com/ PR 5
http://www.free-press-release.com PR 5
http://www.pressreleasenetwork.com PR 5
http://www.prfree.com/ PR 5
Hope these 13 sites will help you to get much traffic. If you submit regularly to them and your site or articles gets listed there expect to get at least 200 unique visitors daily.
5. Social Networking / Social Group Sites
Social networking sites are very useful these days not only to get links but also huge traffic. Participating in social group / networking sites are proving to give boost to your traffic these days. Here is my list:
http://www.myspace.com PR 8
http://spaces.live.com/ PR 8
http://www.livejournal.com/ PR 8
http://www.orkut.com/ PR 8
http://www.friendster.com/ PR 7
http://www.linkedin.com/ PR 7
http://360.yahoo.com/ PR 7
These are one of the best social group sites. There are a lot more but I think these are enough, they are high quality and have a high PR ( 7+). They are perfect for getting good backlicks to your site.
6. Getting link from .org , .gov and .edu sites
The education, organization and government sites are considered much more valued sites and links coming from those sites are valuable. You need to search and find such sites.
Do a simple search on Google with this search term:
http://www.google.com/search?q=site%…G=Search&hl=en
You may use another perfect search term special for edu blogs:
http://www.google.com/search?hl=en&q…22&btnG=Search
With this string you will get all .edu blogs that allow posting comments and do not require to be logged in. Hope you find this string perfect. You can experiment with it for all kind of domains, it’s up to you. Make blog comments and put links in them, make sure your comment is genuine and not spam. You have to read the whole topic and find something to comment on the topic, job is done. After doing some comments maybe in a week you will see in Google index that you have links from .edu domain or .gov
7. Social Bookmarking Site Submission
This is the newest technique to get quality backlinks to your site. These days people like to share their interests in social bookmarking sites. Posting your interesting article to such sites will boost your traffic and give you thousands of visitors. But it is not so easy as it sounds - you have to write really good article, or news or something very very interesting to get your article on first page of these sites.
Don’t waste your time or money submitting to sites that don’t receive traffic! Use this list of sites for the best social bookmarking results
http://www.netscape.com/ PR 9
http://www.digg.com/ PR 8
http://del.icio.us/ PR 8
http://www.furl.net/ PR 8
http://technorati.com/ PR 8
http://myweb2.search.yahoo.com/ PR 7
http://reddit.com/ PR 7
http://www.fark.com/ PR 7
http://www.43things.com PR 7
http://www.mister-wong.de/ PR 7
http://de.lirio.us/ PR 7
http://www.newsvine.com/ PR 7
http://www.blogmarks.net/ PR 6
http://ma.gnolia.com/ PR 7
http://www.simpy.com/ PR 7
http://www.shoutwire.com PR 6
http://www.spurl.net/ PR 6
http://bluedot.us/ PR 6
http://www.blinkbits.com/ PR 6
http://www.blinklist.com/ PR 6
http://netvouz.com/ PR 6
http://www.trailfire.com/ PR 6
http://www.backflip.com/ PR 6
8. Forum posts
This is the way I like best for getting backlinks. Find forums that are in your niche and create account with them. In userpage write your homepage and you have a backlink. DO a search on Google and you will see how many forums are out there, you will be amazed. Do this process many many times and you will have one way links pointing to your site.You can combine this with forum posts and this way you will get your signature shown much more times. Personally to me it doesn’t matter that forums have nofollow tags, Google still counts that as a link to you.
9. Blog comments
Another great way of letting the world know about your site. This method is similar to forum comments, again most of the blogs comments have nofollow tags but Google still count this as a backlink. Here is another good way to get a backlink from a blog’s main page:
Find blogs that have “top comments” or “recent comments” plugins, this way if you are top commentator you will get your link on the main page of a blog. Do this with blogs that fall into your category. I didn’t knew that but a friend told me this method and I must say that I see good results for now.
10. Get a link on a mainpage of PR 9 sites
This one you probably do not know but I am going to share it. Spare some time, do a search for sites that have PR 9 and have a donation section in their mainpage. I am sure there

[Donald F]

SEOers by the very definition of the nature of their work, try specifically to rank highly at the search engines, for keywords related to the business of their customers.
How do they do that - by trying to meet the requirements of the Search Engines' algorithms.

In the good old days, it was fairly easy to reverse engineer the algorithms. its now amazingly complex. So SEOers actually make educated guesses about what the algos require in order to rank highly. If anyone ever gives you the impression that he/she knows exactly what the SE's want, don't be fooled. Algorithms are improved and become more complex by the day. As the months fly by, the job of algorithm chasing becomes harder & harder.....with lower & lower yield.

The SEOers never ending chase of the ever evolving algorithms is doomed. Whenever a major search engine changes its algorithms, SEOers cry foul! how unfair! they chorus!

What the Search engines actually seek are "Relevancy" and "Quality" and their algorithms are getting better & better! There are much better ways than to try and superficially or artificially meet the algorithms, or worse, try to beat the algorithms.

Try this excellent resource for better understanding
http://sbiresources.sitesell.com/pdf/MYLW.pdf

[vicseo]

The most effective way to advertise on the Internet is
to first set up a website and publish its domain name
on major search directories such as Google.com,
Yahoo.com [at http://www.google.com/addurl/?...... and
MSN.com since 85% of Internet shoppers rely on these
search directories to provide them with goods and
services. In a sense, these search directories are a
very large Internet Yellow Pages.

Nevertheless, should your website or opening webpage
fail to contain "generic" keywords, then anyone using
such "generic" queries will not be able to discover
your website. Your domain name [URL] of your website,
in a sense, will be invisible, undiscoverable.

You may want to consider some simple algorithms which,
when observed and committed in designing of a website
with placement of various critical metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published webpages
at Google and Yahoo.

Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, "Who's my end user - is he on dialup or
DSL?" And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.

A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.

Avoid use of frames since any number of search robots
are unable to properly classify textual material.

Placement of Metatags:

A ranking or search order does take place with Google
and Yahoo and it begins with the "Title" metag which
should consist of no more than 65 characters separated
by commas. The "Title" should describe in generic
terms, the goods and services, followed by a location
from which the resource is located, i.e., city, state.
The placement of a domain name which is not generic
within the "Title" is not appropriate, unless your
domain name is a major recognizable brand name.

The second metatag is the "Description" which is
usually 25-30 words to form a complete sentence which
best describes one's goods and services.

And the very last category - "Keywords" are also
somewhat limited to 15-16 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as "spamdexed entries" which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
"Spamdexing" when discovered on a webpage and reported
to Google's spamreport.com can result in the
elimination of your website from their search
directory.

Here's an example of a very highly-placed website on
Google.com: Begin with the very "generic" search query
"sandwiches downtown los angeles," taking note to not
abbreviate Los Angeles to "LA" and of course, leave
out the parentheses ("). It will bring up some 2.4
million+ search results. Check out where "Nazos.net"
is ranked. It's ranked No. 1!
Again, Nazos.net's high web presence was achieved by
proper web design and placement of relevant metatags
according to Google's publication guidelines.

Good luck!

[wildcashgirl]

Here, i keep this page bookmarked. They have SEO tools for page rank, keyword analysis, and more.

http://www.squidoo.com/seo-toolbox

[Twinklestar]

http://www.profitimo.com/Resources/FreeS...fault.aspx

check that site they offer free SEO TOOLS and Reports. You can also review the articles and you will learn a lot about SEO.

goodluck..

[Jakes]

Yes take a look at this one

[Matthew A]

Check this site out. You can learn many things from this article, also explore the site and you can find more answers there.

[Chris K]

HI there without information seo is not that easy. I dedicated a blog about my seo expertise. Everyday I post how my websites are doing, and how they rank. Also I post about how i did it and what I am going to expect of it. I think you like it