SEO on a WooCommerce store?

[David]

Hi I was just wondering what is the best way here to SEO an ecommerce site. Instead of Posts and Pages it's mostly Products and Product Categories. For example I am using Yoast SEO and I am not sure if I should SEO the individual products or just the categories?

In WooCommerce the Product Category is the page with all the products on it, so would it not make more sense to bring someone from the search engine to this page rather than an individual products themselves?

However with Yoast, while there are many options to SEO a wordpress page, it seems there are less for a Product Category, even though a page and category and essentially the same.

Could really do with a small bit of help on this.

Thanks.
It's a tie between Hasanul and Jake, sorry thanks to all.

[Jake]

You probably have to rely mostly on backlinks to boost ranking, some sites are being penalized for seo spam these days, you do have to make those links look 'natural'

Adding more content, lengthy category introduction paragraphs, how to articles, etc. can certainly help ranking and matching for more important keywords.

Typically eCommerce site are more likely to rely on paid advertising for initial visitors, hopefully good bargains will make them repeat buyers.

[Samuel]

Hi Connor
You Need to following this guidance for your e commerce website
You don’t use the same meta description for every page
Avoid Duplicate content
Don’t use manufacture product description
Make Good Product reviews
Go to image optimization
H1,H2 ,tittle tags should be unique
Don’t use more keywords on a single page
Do social media Optimization

I hope that this idea might have help to you

Thank you

[Elaine]

social media is the best way of the branding.........