Struggling with Keyword Research, need help with Google Adwords and other keyword tools?

[Maple Leaf]

I look at how some websites have a bunch of keywords instead of just one keyword, and they usually have both low competition and high competition keywords, instead of just one or the other.

The thing is, I am trying to rank for a title/keyword for a ebook I am doing for Amazon Kindle, and its pretty hard to come up with a compelling title, that enough people will search for.

I am trying to figure out how to properly use keywords in Google Keyword Planner.

When I look at low competition keywords with as low as 150 searches per month and a CPC of say .50 cents , do you think that is good to rank for, and eventually get a lot of people to my site? If I chose that one, could those searches per month increase as I use social media from my YouTube page and other social media sites to backlink to my website with the book that i am writing? How well would this idea work?


Or should I rank for something with still low competition, but say 1,500 searches per month, and cost per click of say .70 cents?

The problem with some of these is that even with low competition keywords, when I do a search for that keyword in google, the search results may be too high 240, 000, 000 for example.

Then if I do Allintitle: it might limit it down to like for example 60, 000 search results.


Then again, I see people that just make up a keyword that no one would ever search for, but yet they have quite a lot of social media followers, and eventually if they get enough backlinks and likes from social media, they eventually get a lot of searches for that keyword, which translates into more traffic and buying. Since the keyword has gone viral, now its a popular search term that almost everyone searches for.

[Jake]

Don't bother with 150 search keywords, the percentage of clicks that end up on your site might be 5. Even 1500 search keywords will give pretty small results.

Ranking for multiple keywords is standard procedure, Google reports something like 20% of the searches a day are long tail keywords they have never seen before. If you wrote about the subject of the book or posted excerpt pages your likely to get unintentional matches of some of that text.

The one place a single keyword can pay off is a domain name exactly matching a keyword, unfortunately the best ones are taken. Starting with a good volume keyword and adding an additional word can get you a unique domain name that still gets some keyword match benefit. A Title like Weight Loss Disasters might get some Wright Loss search traffic.

Whether picking a book title strictly for search ranking may or may not be a good strategy, matching techniques like Google's Latent Symantec Indexing (which is patented but may not be used) a page can match searches even when it doesn't contain the exact keyword, providing it's content is related.

[flying_ant_2013]

I wouldn't touch any keyword with less than 2000 monthly searches - by that I mean, the MAIN keyword that you target. Anything less than that simply translates to a very low traffic even if you are on top of the first page on Google.

Since you are trying to market an e-book for Amazon Kindle, might be worthwhile using the Amazon keyword suggest to see what people are actually searching on Amazon for. Then grab all the long-tail KWs that you find, import them into Gogole Keyword Planner and check out competition, search volume, etc.

All the best