How to add a reciprocal link to my website?

[Rookie]

I am lay-man so make this as simple as possible.

How do I add a reciprocal link on a PHP website?
I am trying to add link to my website but they keep asking for reciprocal links. How do I do this. When I go to the admin panel on my website, I see the following bars: Main Menu & CMS Pages
Manage Sub Menu
Manage Home Slideshow
Manage Inner Slideshow
Manage Testimonials
Manage Team
Manage Photo Gallery
Manage Safaris
Manage Home Boxes
General Setting
Special Offer
Manage Bookings
Sitemap Generation

What should I do?

[Jason]

They say that with websites, content is king. This is true on so many levels. Not only will a website that contains good and relevant information be ranked with the search engines more favorably, but it also rank better with the real live people who land on the website looking for information.

[robert m]

Try using their help screen. Writing a link is same as any link so if you can do that you can add a reciprocal link.