different between white hat and black hat seo?

[758]

can anyone tell me difference between white hat and bacl hat SEO techniques?

[Nick]

White hat SEO is basically making your site as detailed, informative, interesting, and entertaining to your visitors as possible so they will want to share your site with other people and naturally give you links. For example, if you have a blog about industrial music, you'd work hard to write reviews of new releases and get good interviews with industrial bands and musicians. This would give your site value which would inherently get it good attention.

Other white hat techniques include asking for links from related webmasters (so if you have this industrial music blog, talk to other industrial music bloggers and see if they'll post about your site on their blog), actively participating in related communities and message boards online, and making sure that your site is easy to navigate and read.

Another white hat technique is buying ad space. It isn't spam and you're paying for your ad to be on someone else's site, so it is usually an ethical and accepted practice unless you start making popup ads, invisible ads, and other odd things that are meant to deceive and inconvenience the site's visitor.

There are a lot of black hat techniques, none of which I'd recommend. They include (but certainly aren't limited to) the following:

Spamming: Just putting links to your site out there as much as possible by whatever means necessary. Some site owners will hire people to do this for them. This can happen through blog comments where a spammer posts a useless or unrelated comment on your site, but tries to include a link back to their page. They can e-mail people with links to the page they want you to visit. They can register on message boards, put links in their signatures, and create fake threads to get their links noticed by search engines.

Article Submission: This is when you write content and include a link to your website, then submit that article to several (often bogus) sites that will post your content as their own. Your link will be detected by search engines so you might get backlinks that way, though they won't be high quality. And with Google's new Panda algorithm, article submission is basically obsolete because Google now penalizes duplicate content pretty heavily.

Article Spinning: This is the same as article submission, only instead of submitting the same article, you rewrite and reword it enough (or have software that will rewrite it enough) for you so that it doesn't trigger any duplicate content detection algorithms.

Competitor Slander: Some people have been bold enough to make fake pages with negative comments about their competitors and their services, then get links to that page with phrases like "[Competitor's Name] scam" or "[Competitor's Name] fraud". If this tactic is successful, when someone starts typing the competitor's name into Google, Google may suggest the term with "scam" or "fraud", making the people who search think that they might not be trustworthy. However, this could end in a huge lawsuit because it is slander and the company being targeted would likely find out soon enough and trace it back to the black hat SEO.

Basically, black hat tactics are meant to deceive people and search engines for quick personal gain while white hat tactics take time to establish, but are often worth it more in the long run because you'll have regular visitors and more natural, organic links to your pages.

This is just a basic list, but I hope it helps!

[booze]

White means doing SEO Techniques conforming to the quality SEO guidelines recommended by search engines. While Black Hat means doing unethical SEO techniques just to boost your rankings on search results.

[Donna]

As Snap and Booze both said, White Hat SEO techniques and practices confirm to the guidelines set out by search engines. Black hat SEO techniques and practices do not. Nick provides examples of both.

The big difference between white and black hat techniques is risk and expense. Black hat techniques are often fast and easy to implement. You can see results quickly and for little expense. Problem is, if you are discovered your site will be penalized and potentially banned. At the very best, you will have to undo the offensive work and replace it with something search engine sanctioned. What previously looked inexpensive, now becomes expensive. What previously looked easy, now becomes complicated. If you need to get a loved one to the hospital in a hurry, would you rather get in your car and drive way over the speed limit ignoring all rules of the road and put yourselves and others at risk, or would you rather call an ambulance knowing the wait will produce a better outcome?