Keyword and its Analysis regarding SEO & Internet Marketing and Website Traffic.?

[mhkbest]

What is Keyword and its Analysis regarding SEO & Internet MArketing, How do they bring traffic nad how can we implement on websites.

[M.Haseeb Khan]

M Haseeb Khan
The Multi Dimensional Personality
Actuary
Financial Analyst
Risk Advisor / Manager
Psycologist
SEO - Searh Engine Optimizer

E-Mail:
mhaseebkhanpk@yahoo.co.in
mhaseebkhan@hotmail.com

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Mobile: 0321-2760427 (karachi Pakistan)



KEYWORD ANALYSIS & RESEARCH TOOLS


Keyword analysis research plays a crucial part when optimizing a website to rank well in the major search engines. Targeted keywords that will convert a web visitor to sales is the ultimate goal of search engine optimization.

In search engine optimization, keyword analysis research play an important role in determining which targeted keywords your website should be using. Ideally, it will be best to select relevant keywords that have high demand and low competition. The nature of the keyword is also important.

If you are selling a product online using your website, it is important to select keywords that bring in buying visitors rather than visitors looking for information. For example a client of mine has a website selling LCD TVs which is immensely competitive.

Instead of targeting to rank well for keywords such as LCD TVs which is too difficult and visitors is too general in nature. (At this time of writing, there are 2.14 million webpages competing for this keyword). I suggest targeting individual model no of LCD TVs he is selling on his website. For example, Sony Bravia KDL-V40XBR1

There are less competition and the visitor would be highly targeted and most likely to buy. Of course, there are less searches for such keywords but in my view, the visitors you get are more inclined to buy and you weed out visitors that are only seeking information.

To get the best results, you should also adhere to basic search engine optimization principles. That means no seo blackhat stuff such as keyword stuffing. It’s a losing battle especially since the major search engine algorithms are constantly getting better and better at detecting spam sites and black hat seo techniques.

If you are interested in digging highly relevant keywords that are not too competitive, then a keyword analysis tool is needed. Doing it manually is tedious and not effective especially if you need to analysis thousands of keywords.

Keyword analysis tools are great. Like spelling checkers, however, there are certain things that they won't catch, such as the word's context. Tom Dahm warns you about the issues you need to watch for if you want to use these tools to improve your standings in the search engines.

The easiest trap to fall into is focusing on search popularity numbers alone. If a keyword tool shows that Word A gets 20,000 monthly searches and Word B gets only 5,000 searches, then Word A must be the better choice, right?

Not necessarily. Keyword relevance is at least as important as raw search popularity. As a rule, the more specific a search query, the better your chance of converting a search result into a sale, and sales are what it’s all about.

Consider this example: Overture’s keyword tool say that a whopping 136,960 searches are conducted each month for the term “sports cars,” while only 2,545 searches are conducted for “Jaguar XK8.” But someone searching for “sports cars” is early in the buying cycle and may just be searching for information about different makes and models. Someone searching for a Jaguar XK8 has a clear idea of what they want. This is a much more valuable customer.

Take a quick look at your Web site's access logs (often called hit logs). You may not realize it, but most logs show you the keywords that people used when they clicked a link to your site at a search engine. (If your logs don't contain this information, you probably need another program!) Write down the terms that are bringing people to your site.
You probably know who your competitors are (you should, anyway). Go to their sites and open the source code of a few pages at each site — just choose View --> Source from the browser's menu bar to get a peek. Look for the tag and see if you find any useful keywords there. Often the keywords are garbage, or simply not there, but if you look at enough sites, you're likely to come up with some useful terms you hadn't thought of.

By:
M Haseeb Khan
The Multi Dimensional Personality
Actuary
Financial Analyst
Risk Advisor / Manager
Psycologist
SEO - Searh Engine Optimizer

E-Mail:
mhaseebkhanpk@yahoo.co.in
mhaseebkhan@hotmail.com

Google Picture Profile: http://mhaseebkhanpk.googlepages.com/


Mobile: 0321-2760427 (karachi Pakistan)

[HonestBizPro]

Keywords run the show in regards to knowing what people are actually typing into their search engine.....then you get in front of them with your product/service/article because you have included those keywords or keyword phrases in your website or article...you still have to convert this traffic once you have it and study all you can on one way back links....if you have lots of links back to your site/blog/article...you will gain great page ranks that = more traffic. Good luck!

[Charlie Mike]

Keywords is like a Key for the masses of world wide webbers to unlock your website.You want everyone to unlock[discover] your door[websites]. Problem is they have the key. You must change the lock to the door accordingly. To find out what the keys they are already using, choose any of the keyword selection tool to find out which is the most used keys for your topic or keyword for your site.

http://www.geocities.com/lcming/website2 Keyword
http://www.geocities.com/lcming/website3 Monetise
http://www.geocities.com/lcming/website4 Advertise

[kpraveenkumars]

Keyword is a basic of optimization.... you search on Search engine based on keywords hence keywords form a basis of searching on Google.com

Keywords with high traffic are difficult to optimize and keywords with low traffic are easy to optimize...

to know more about SEO, SEM, & nature of Internet busines log onto http://www.praveenkodur.com/blog/

[Joseph Ponnou]

Let's say you land in a new town and you want to buy some bread and butter. You are probably going to ask "Where can I find a Bakery" rather than for the Name of any particular bakery.

The word "bakery" in this case, is the keyword because that is how you search or locate your desired destination.

Let's say you put up a fantastic website to sell product A. How do people find you from among the zillions of websites out there? The answer is you use the right keywords in your sales page, title tags etc. and engage in effective SEO to "pull" people to your website.

If you want to "know" which keywords to use rather than "guess" you need to effectively use tools such as Overture or Wordtracker. This will help you to analyze the demand and supply - so to say - for your targeted market and bring you more sales, profits. $$$!
--
Joseph Ponnou
http://www.internetmarketingtoolsntips.com

[529s.com]

Keyword usage is vital to quality traffic. One method of targeting keywords is meta-tags and header (h1/h2) tags. Here is an article on how they work: http://www.richkahmer.com/meta-tags.html