This Forum has been archived there is no more new posts or threads ... use this link to report any abusive content
==> Report abusive content in this page <==
Post Reply 
 
Thread Rating:
  • 0 Votes - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Need some advertising advice for new construction company?
06-13-2014, 07:55 AM
Post: #1
Need some advertising advice for new construction company?
My boyfriend and his friend have started their own construction company about 6 months ago. They are licensed and insured and have asked me to help them with advertising.....I have no clue what I am doing. I have set up a facebook account and am working on a Craigslist add, but have no idea how to word things. They also want to put up fliers, but once again. No idea what to put on them. Obviously what they do and stuff, but they want something that explains about the company. Like it's just two guy (buy they hire more for big jobs) and the price is competitive and such. Please help! I need some Professional advice.

Ads

Find all posts by this user
Quote this message in a reply
06-13-2014, 08:00 AM
Post: #2
 
Well it's like you said Caryn, you need "professional advice!" lol. I think I can offer you some basic info that'll help you out though for the time being.

First, and this is not to complicate the matter because as you said, they started the business 6 months ago but I need to tell you that in all reality, most start-up businesses go under in the first 5 years and a lot of it has to do with lack of planning and just playing everything by ear. Not a good approach. This is not to freak you out either but it's so that you can do something about it NOW.

2nd, there are some questions that need answering before you start on your marketing campaign since advertising is just one element of it all. But, since you don't know a whole lot then no need to panic about it either. Just keep it simple for now and start doing a lot of reading and get ready to put in the hours because if you want this tough business to succeed and be profitable then you're going to have to put in the time.

Questions that need answering are: What is your target market like? is it business or residential? low income or high end customers? what about other demographics involved? how much is your advertising budget? Simply putting out ads in Craigs List or Facebook is not enough, or flyers. You could do all that and waste your entire time. If you have more information then you can plan and strategize how you're going to go about it all. You can decide how small of a job they're willing to do to make it worth it, travel, expenses etc. It's really not that difficult once you get at it everyday until it becomes natural.

I would suggest you either consult with a professional firm that can give you a complete outline of how and where to start or get to the library and start cracking the books on advertising and marketing (there is a big difference). There's a lot more to it and your chances of success will be a lot better then simply making ads out kind of like throwing darts at a board and hoping you hit the center.

Ads

Find all posts by this user
Quote this message in a reply
06-13-2014, 08:13 AM
Post: #3
 
To begin with you need the name of their company to stand out, along with a contact number.

If they have a company logo it would help as people will start identifying them more easier and quicker.

I catchy slogan never hurts either. It reinforces the name of the company.

Depending on what type of advertising you want to do, in the case of Facebook this is where you put brief details about them and how qualified they are. It is also where you can put what they have done, and have pictures of their work achievements.

So on Facebook you should have the company name and contact numbers.
Picture of the 2 guys stating they have XX amount of experience behind them, in whatever plastering, gyp rock, foundations, roofing etc whatever they are qualified to do.

Your fliers need to need to be bold and brief. Name of company, contact number, logo if you have one and slogan if have one. If you are clever enough your slogan will tell people what they do so you do not need to put too much more information on the flier.

Hope that helps a little.
Find all posts by this user
Quote this message in a reply
Post Reply 


Forum Jump:


User(s) browsing this thread: 1 Guest(s)