SEO- different products, different keywords?

[Chad B]

I am learning how to do SEO myself for my new website, and I am having trouble understanding something- Being that each product page on your website will have different keywords based on the individual products, how does your website get known for a specific keyword if every page has a different one(s)? Also- I notice that most websites about SEO talk about how it theoretically works, but not much actual application of methods or some step-by-step help. Are there any out there?

[memetrader]

Google ranks individual pages not collections of pages (websites). It is important therefore to have different <title> elements and different descriptions for each page.

There are only two reliable and up to date professional tutorials on the subject of SEO that I know of http://www.seo-blog.com/tutorial.php

Beware - 99% of what you read on the web as far as SEO is concerned is recycled crap.

[xscinx]

http://blog.hubspot.com/ is a very cool resource for small business internet marketing. I have used some of their suggestions on a site I manage:
http://www.bridgegroupinc.com/

I have found their stuff accessible and do-able. Specifically, focusing on 2-3 keyword/phrases per page. And not trying to be all keywords for all pages.

[Rob F]

As mentioned above in some form, each page of a website will rank on its own merit, thus each page should have a unique keyword focus.

Most search optimization input you will receive online, whether it's here or on a webmaster blog or in a forum, is simply people repeating what they've read on some other blog or forum without any real-world application or experience to back it up.

Personally, I like the "copy cat" search optimization methodology.. . . see what your top-ranking competitors are doing & do it better than them. This isn't the only approach to take, and it'd be narrow-minded to only try to outrank the competition that you could think of, but it's a start & a solid plan.

I like Bruce Clay's website: http://www.bruceclay.com/

As far as finding a "standardized" search optimization manual, you won't find it. Each website is (should be) unique & different keyword markets have different needs. Search engine optimization needs to be tackled on a personal, or "per case" basis as what works for my website might not work at all for yours.

[Geoffrey Curtis]

Check out SEO Godfather, you can find at http://www.seogodfather.com it helps optimize my site automatically. I've been using it a few weeks and I'm starting to see results.
Good Luck!

[jamie]

try this http://blackhatbots.blogspot.com