What is the difference between Grey and White Hat SEO?

[Asghar Paracha SEO]

What is the difference between Grey and White Hat SEO?

[ExoticPhone.com]

White Hat SEO focus on building quality content first and SEO second. White Hat SEO may use technology and automation to build their websites too, but they use it to accomplish different goals. They write content for people, not search engines. White Hat SEO tend to rely more on their content and marketing skills to achieve a top ranking, rather than automated programs.

Gray Hat SEO is all about risk versus reward. Some Gray Hat techniques may be frowned by the search engines, but are not necessarily against their rules, while other techniques may be more risky and should be used only after careful consideration.

[Riley]

Grey hat techniques are borderline controversial and may run a slight risk of penalization if discovered by Google.

White hat techniques are generally very low risk and have almost no risk of penalization when done properly.

[Terry]

White hat seo is using ethical seo techniques to rank your website high in the search engines - techniques which search engines themselves recommend.

Grey hat techniques are boarder line techniques used to get high rankings - many of the times they are not ethical techniques but the search engines can not really penalize you for this - Lets have a look at an example.

lets say you have a website and published a couple of articles - Now its no secret that backlinking to these articles on your website will help boost your rankings - however too much backlinking can get you penalized. so you will need to do this moderatly which will take time.

Now lets have a look at a grey hat technique.

You publish your articles on ezine article directory or goarticles - Now everyone knows that google or other search engines will not be penalizing such high authority sites as they have much trust.

To get good exposure for your articles and to push them up to the top of the search engines you can point as many backlinks to these articles as you like without risking a penalty - your article will boost up on the search engines much faster and you dont have any risk attached.

Building backlinks at such a high pace will get you sandboxed or penalized but not if you are using other sites to point the backlinks to.

hope this makes sense

[sathishkumar06]

Gray hat techniques

Cloaking
Paid Links
Duplicate Content

Black Hat

Keyword Stuffing
Hidden Text
Doorway Pages
Redirects
Interlinking

White Hat
Fully ethical