$20 per CPM for online Ads?

[Rebirth _2007]

Hi there,

Is $20 per CPM for online ads reasonable? I'm also offering data analytics.

My main competitors are facebook. Does anyone know how FB advertising work, and what you get for the price?

Thanks a lot!

[daki]

First of all, you cannot simply say that you are competing facebook which an organization a very big one, and I am sure you aren't as you are asking for advice about $20, you need to be realistic, to create your own goal, your own style, your own system,to give your system a truth value and try to develop it. CPM doesn't have a precise price, it can change for different reasons, like the location, targeted people etc...