what are Facebook advertising tips that I can use?

[Penny]

Facebook now is the leading choice for anyone who wants to drive massive amounts of traffic. With over 500 million users, Facebook is the great place to advertise business. I think about Facebook for promoting my business, what are good Facebook advertising tips that I can take advantage of?

[Jake]

Be sure to fully utilize the demographic settings to maximize the return on your advertising dollars and increase the ctr, which lowers ad costs. Interest settings help too, but they are not the same as search PPC keywords. The estimated matches shows on the far right of the ad setup page. Geographical targeting is a must for any physical store.

Change ads, particularly the images regularly, ad fatigue and ctr drops happens quickly in Facebook, watch the average exposure stat (I don't recall their term).

Sending ads to Facebook Pages should cost less than external links. Those promoting sweepstakes for the purpose of collecting likes or opt-ins can get incredibly high CTRs, which can drop click costs to under 10 cents.

[Priti]

Here are some tips for using Facebook advertising in your restaurant marketing mix:
1) Decide what you want to achieve
2) Clear copy and call to action
3) Experiment and test
4) Harness the power of ‘Likes’
5) Adverts to promote your event
6) Create sponsored stories

[design]

Through static FBML you can promote your Facebook page. It helps you to get more traffic to your facebook page and you also get more likes to your facebook page.