I see the hashtag symbol (#) all over the television shows. What does it mean?

[JOE90]

[Tony Mac]

something to do with twitter

[Ching S]

So that when you tweet anything about the show on twitter, you just have to put the hash tag they provided. And also, it would be easier for them to keep track of people's comments about the show.

[Dale]

Technically speaking, it means that whatever it is connected with is too large or heavy for standardization, so in this case it is purposefully used to bring your attention to the program, ie...if it were followed by a series of exclamation marks!!!!!!!