what are the latest trends in adverticing and online marketing?

[ochack]

[Clovine]

One of the latest trends is microblogging like they do at Twitter.com.

[lilangiek]

Social Media - Social Feeds - enabling users to feed actions they do on a particular website into their myspace/facebook/twitter etc.

Mobile advertising

Branded Entertainment - developing / creating advertorial content via entertainment content that is customized for an advertiser to reach a specific audience placed on a website that users already visit

Migrating/ Replacing the development / upkeep of a website to a "my fan page" or group on facebook/myspace/twitter

Self-service advertising - enabling advertisers direct access to manage ad campaigns on a publishers network (google, facebook and linked in offer this)

Dynamic banners - ads that can be updated on the fly in real-time and customized based on the content they are reading or where they are or who they are. Eg. Show a travel ad to fly to Atlanta from NY based on the fact that they are looking at hotels in Atlanta and that their IP address is from NY

Remarketing - based on actions/inactions they take on an advertisers site, serve an ad that is appropriate. Eg. User goes to Amazon.com and begins to order mystery books but decides to abandon. Later an amazon ad can be shown to user promoting other mystery novels with a discount.

ROI analysis - clients are really pushing to figure out how much $ online generates in revenue compared to offline channels